Modenik Lifestyle appoints Utkarsh Thakur as marketing head

By

Maverick Martins

Published
May 10, 2022

Modenik Lifestyle Pvt Ltd has strengthened its management team with the appointment of Utkarsh Thakur as the head of marketing.

Thakur will be responsible for marketing of the men’s brands - Dixcy Scott, Levi’s and Dixcy Scott’s women’s product Slimz.

Commenting on the appointments Sunil Sethi, executive chairman of Modenik Lifestyle in a statement said, “We are pleased to welcome Utkarsh to our management team. Utkarsh has a wide array of experience in the consumer marketing domain, making him an invaluable asset to our leadership team.”

Utkarsh Thakur added, “I am excited to join the talented team at Modenik and work towards realising the ambition of making our brands the preferred choice in essential clothing. We have strong brands that can leverage the opportunity in the essential wear segment to deliver significant growth – my team and I are committed to making this happen through consumer-driven marketing.”

Thakur has a diverse experience of 20 years in marketing and has expertise in consumer understanding, brand management, product portfolio management, sales management, communication, and media along with exposure to Asian markets.