Mochi launches campaign ‘Mochicons’ to connect with Gen Z

By

Maverick Martins

Published
May 1, 2023

Mochi, a fashion footwear and accessories brand from the house of Metro Brands Limited has launched a new campaign ‘Mochions’ to strengthen its connect with the Gen Z audience.

With this new campaign, Mochi aims to engage with Gen Z in the digital world through distinctive avatars, emojis, and alter egos.

Commenting on the campaign, Deepika Deepti, senior vice president marketing at Metro Brands Limited in a statement said, “At Mochi, we are driven by a philosophy of creating innovative and impactful campaigns that deeply resonate with our consumer muse. We are dedicated to cultivating meaningful relationships by delivering compelling content that inspires consumers to engage with our brand.”

“Mochicons is a testament to this philosophy, blending cutting-edge ideas with an authentic approach to digital engagement. Our aim with this campaign is to connect with Gen Z on a deeper level and leave a lasting impression that inspires them to engage with our brand,” she added.

Mochi owned by Metro Brands Ltd currently has a wide network of over 140 stores across 70 cities and sells online on leading e-commerce platforms.