Mobmerry collaborates with India Fashion Forum 2016

Mobmerry, a retail and lifestyle discovery platform, partnered with the India Fashion Forum (IFF) 2016 to provide leading fashion businesses the opportunity to explore and exchange thoughts on the latest trends and innovations from across the globe that impact fashion retail and consumption in India.

Mobmerry was a session partner at IFF 2016, which included moderating and engaging in panel discussions to speak on relevant changes in the space.

Launched by Interaction One in June 2015, Mobmerry is a mobile application that integrates Internet of Things (IoT) with retail experiences to connect retailers with consumers. Using Bluetooth Low Energy (BLE) applications, known as beacons, Mobmerry enables consumers to discover and purchase lifestyle products from multiple offline retailers in an easy and friction-less manner. For merchants, beacon technology provides large amounts of data that will enable them to provide a customized experience to their consumers.

"Mobmerry has gathered that discovery can be taken to the next level when paired with personalization. When a merchant can recommend based on a user's tastes and preferences, their profile and purchase history, the whole concept of fashion can become a much more unique and fulfilling experience," says Krishna Prasad, CEO and Co-Founder, Mobmerry.

He added, “IFF 2016 was a phenomenal platform to ponder and discuss the changes occurring in the already exciting space of fashion and retail. It enabled thought leaders in the fashion industry to gain several new perspectives on a way forward for the industry by amalgamating retail and technology for a better experience for the consumers."

The retail platform is in the process of implementing more than 500 beacons across the city of Bangalore, on boarding stores such as Nautica, Guess, Kazo, Forever New, Vero Moda, Global Desi, A Little Bit of Fabulous, and The Purple Turtles.