Mobilla signs endorsement deal with actor Gurmeet Choudhary
Lifestyle and accessories brand Mobilla has signed an endorsement deal with actor Gurmeet Choudhary for its Diwali festive campaign.
With this association, Mobilla aims to enhance its proposition and reinforce its leadership position in a highly competitive market.
The campaign with the actor is designed to leverage festive season and will mainly target India's millennials and Gen Z population.
Commenting on his association with Mobilla, Gurmeet Choudhary in a statement said, “It brings me the greatest joy to announce that I have become a part of the Mobilla Family. My welcome was done by the enthusiastic and dynamic Mobilla team memorably. I believe that this is a perfect match as the company, and I have similar core values on versatility and effort. They also align with my belief in actively contributing to India’s growth and they do this by manufacturing their products in India. I am excited to become a part of such an organisation that has so much to offer.”
Hetal Shah, co-founder of Mobilla added, “We are excited about bringing Gurmeet Choudhary onboard our Mobilla family. Having a well-recognised individual who shares the same ideology that our brand stands for, ensures our further growth and success.”
Mobilla claims to be one of the country’s fastest growing lifestyle and accessories brands with a network of over 1000 distribution catering to about 100k plus retail points across India. It also sells online through its website and e-commerce platforms.
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