×
155
Fashion Jobs
LIFESTYLE BRANDS
Area Manager-Projects Execution (Telangana &Amp; Andra Pradesh)-Hyderabad
Permanent · BENGALURU
LIFESTYLE BRANDS
Brand Financial Manager - Bangalore
Permanent · BENGALURU
LIFESTYLE BRANDS
Brand Training Manager, Planet Fashion - Bangalore
Permanent · BENGALURU
DA MILANO LEATHERS PRIVATE LIMITED
Assistant Manager- Payroll
Permanent · DELHI
UNIVERSAL MANAGEMENT CONSULTANTS
Head of Human Resource
Permanent · BENGALURU
UNIVERSAL MANAGEMENT CONSULTANTS
Head of Human Resource
Permanent · DELHI
KOELLE DESIGNS PRIVATE LIMITED
Assistant Manager Purchase
Permanent · JAIPUR
CAREERMARK 6
HR Manager
Permanent · HIRIYUR
LINEN DESIGN COMPANY PVT.LTD
Senior Corporate Sales Manager
Permanent · GURUGRAM
UNITED HR SOLUTIONS PVT LTD
Business Development
Permanent · AHMEDABAD
AND DESIGNS INDIA LTD.
Buyer & Planner
Permanent · NAVI MUMBAI
GREENFIELD RESOURCES PVT. LTD.
Business Development Executive
Permanent · AHMEDABAD
GENIUS CONSULTANTS LIMITED
Head of Department - Cost Accountant
Permanent · KOLKATA
LIFESTYLE BRANDS
Brand Training Manager, Peter England - Bangalore
Permanent · BENGALURU
PLACEMENT PANDITS CONSULTING
Operations Manager-Garment Industry
Permanent · GURUGRAM
LIFESTYLE BRANDS
Area Sales Manager-Patna
Permanent · BENGALURU
LIFESTYLE BRANDS
Group Manager - E-Commerce Product (B2B)
Permanent · BENGALURU
LIFESTYLE BRANDS
Manager - Product, Louis Philippe
Permanent · BENGALURU
PANTALOONS HO
Senior Executive - Marketing
Permanent · PUNE
LIFESTYLE BRANDS
Manager - Trade Channel, Finance
Permanent · BENGALURU
LIFESTYLE BRANDS
Assistant Manager- Design, Casuals- pe
Permanent · BENGALURU
LIFESTYLE BRANDS
Executive -Key Accounts (Mis),lp
Permanent · BENGALURU

MM6 Maison Margiela’s conceptual cool in Covent Garden

Published
today Sep 18, 2017
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

​From the ultimate conceptual brand –  Maison Margiela – a new concept: the ephemeral pop up boutique from MM6, which existed just for a two-hour presentation on a sunny Saturday in London.
 

Photo: Maison Margiela


An empty white space in Covent Garden with moody models rotated through the two shop windows. Inside the store, the all-white walls covered in a crazy series of graffiti – black marker gargoyles, street slurs; obscure texts; and declarations of love. All created over 48 hours by the team of MM6, the contemporary collection with the house of Margiela. The same graffiti that was printed all over skimpy leggings; over-sized matte white sweatshirts and some great patchwork caftans – in combos of polkadot, print and stripes. All based on boots in the dry white painted leather that is one of the key codes of this house. These were paired waxed mannish bomber jackets, massively oversized flared jeans and a great surgeon’s smock made of a plastic torso and silken sleeves.
 
Gangs of bloggers, editors, hipsters and just plain curious swung around the store all afternoon – intrigued by the sheer novelty of the project, as much by the bold clothes.

Deep within the very temporary shop, a fashion shoot, with the team all dressed in Margiela’s famed white laboratory coats. And blindingly, an all-white scene worthy of science fiction cult movie THX 1138, all to create the lookbook of the collection.


Photo: Maison Margiela


People may quibble that the house’s current owners may have over-commercialized this brand; but if that means more consumers get their hands on these clothes that is no bad thing. MM6 now retails in some 500 doors worldwide – introducing conceptual fashion to a new generation of fashion fans. Conceptual cool, clever, crafty and a little crazy in Covent Garden – and a lesson by MM6 to other marques on how to think outside of the fashion box.

Copyright © 2020 FashionNetwork.com All rights reserved.