×
163
Fashion Jobs
L'OREAL GROUP
Executive - Sales - Matrix - Cochin
Permanent · Kochi
SUBIR SINHA
General Manager Production Manager
Permanent · Kanpur
RIVAARA LABS
we Are Area Sales Manager Like You to Join Our Sales Team
Permanent · Nashik
CAPITAL PLACEMENT SERVICES
sr.Manager Production Grinding Machines For Vadodara Gujarat
Permanent · Vadodara
L'OREAL GROUP
Area Sales Manager - South Bengal
Permanent · Kolkata
FUTURES AND CAREERS
Job Requirement For "Assistant Production Manager"
Permanent · Renigunta
KEWAL KIRAN CLOTHING LTD
Area Sales Manager (Channel Sales) Rajasthan, Jaipur
Permanent · Jaipur
FEDBANK FINANCIAL SERVICES LTD
Area Sales Manager- Doorstep Gold Loan(Chennai)
Permanent · Chennai
HERO HOUSING FINANCE LIMITED
Area Sales Manager
Permanent · Thane
PROJOBS
Manager Accounts - Garment Manufacturing (Cma)
Permanent · Coimbatore
HECTOR AND STREAK CONSULTING PVT LTD
Production Manager- Diagnostic Portfolio
Permanent · Mumbai
ELITE DECOR PVT LTD
Production Manager & Production Supervisor
Permanent · Vadodara
L'OREAL GROUP
Sales Executive - Professional Division - Bhopal
Permanent · Bhopal
L'OREAL GROUP
Executive - Sales Cpd - Bhatinda (n)
Permanent · Bathinda
L'OREAL GROUP
Sales Executive - Cpd - Bhatinda
Permanent · Bathinda
L'OREAL GROUP
Area Sales Manager, Cpd - Chandigarh
Permanent · Chandigarh
HEALTHKART
Area Sales Manager- Healthkart - Lucknow, Agra, Gwalior
Permanent · Lucknow
HALONIX TECHNOLOGIES PVT LTD
Area Sales Manager - Lighting Retail Sales (Rajkot)
Permanent · Rajkot
ELECTRONICA FINANCE LTD
Area Sales Manager - Bangalore Machinery Loan
Permanent · Bengaluru
NANDANI CREATION LTD
Production Manager
Permanent · Jaipur
ELECTRONICA FINANCE LTD
Area Sales Manager - Kolhapur Machinery Loan
Permanent · Kolhapur
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager (Jharkhand All District)
Permanent · Ranchi
Translated by
Nicola Mira
Published
Feb 23, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Mizuno launches lifestyle sneaker line

Translated by
Nicola Mira
Published
Feb 23, 2017

Japanese sport brand Mizuno has made an emphatic entry into fashion, by launching a line of directional premium sneakers for the coming spring-summer. The new shoe collection is labelled Mizuno 1906 and has been developed by the group's Italian branch. It features three unisex models (Wave Sirius, Naos and Etamin) with about forty versions.

Mizuno 1906 has a very Italian style - Mizuno 1906


Mizuno 1906, the reference is to year the Japanese brand was founded, was created by Italian designer Andrea Borgini, who formerly worked with Philippe Model. He took inspiration from Mizuno's running expertise to create a sneaker collection featuring leather, distressed fabrics, glossy effects and mixed materials.

The line has a deliberately high price positioning, retailing for between €170 and €230, and it is for the time being available in France and Italy. Its launch will be marked by the opening of a retail corner at Paris' Galeries Lafayette Haussmann department store, and by a three-week event at Shinzo, a sneaker specialist in the French capital. For its first season, the collection will also be available at some twenty directional fashion stores in France, and about 120 in Italy, where Mizuno 1906 was showcased at the Pitti Uomo trade show last January.

But Mizuno has further plans for the line. "We are keen to expand on these markets, as well as in other countries, said Katiana René, in charge of marketing events and public relations at Mizuno. From next season, our European headquarters will lead the way in lifestyle. And within two to three years we envisage the launch of a more accessible retro running range."

After targeting the most directional fashion retailers, Mizuno 1906 would then be able to appeal to a wider audience of sneaker aficionados. In France for example, the forecast is to be present in 80 to 100 stores by 2020, whereas in Mizuno's traditional market, sport, the brand is available at some 120 retailers, including major multi-sport stores, specialists and pure players.

Copyright © 2021 FashionNetwork.com All rights reserved.