Published
Jul 7, 2020
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Mixx launches ‘Pride Drop Shop’ multi-brand online pop-up shop

Published
Jul 7, 2020

Gender equality platform and organisation Mixx has launched an online clothing and lifestyle pop-up shop ‘Pride Drop’ to showcase up-and-coming brands and support the LGBTQIA+ community during international pride month.

Mixx’s slogan t-shirt which features on its Pride Drop multi-brand online pop-up shop - Mixx- Facebook


Mixx’s new Pride Drop pop-up e-commerce store, which is part of Mixx’s website, features a selection of products from cruelty-free, sustainable brands that the platform feels are part of or allies to the LGBTQIA+ community in India, it announced on Instagram. The pop-up is also donating 15% of its sales to the Aravan Art Project, a creative collective that works to empower the transgender community in India.
 
The pop-up retails an array of gender neutral products including t-shirts by Bhaane, jewellery by Bhavya Ramesh, lipstick by Disguise, non-surgical face masks by Bloni, soaps by Nature Mason, and earrings by Say It With A Pin among other items. Mixx is also retailing its own slogan t-shirt which reads ‘Human Gender’ on the pop-up.

“We don’t believe in collections, seasons or trends,” Mixx co-founder Ruchika Parab told Vogue India about the idea behind the online pop-up. “We believe in ideas that must be spoken of.” 
 
Mixx, which is based in Mumbai, was launched with the slogan “Creating a gender equal future.” The organisation aims to spark dialogue on gender equality and create products that do the same, according to its website. 

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