×
461
Fashion Jobs
MOLEDRO
Operation Manager
Permanent · NEW DELHI
MOLEDRO
HR &Admin
Permanent · NEW DELHI
MOLEDRO
Brand Manager
Permanent · NEW DELHI
MOLEDRO
sr Fashion Designer / Production Manager
Permanent · NEW DELHI
ADIDAS
Manager Information Security
Permanent · GURUGRAM
ADIDAS
sr. Manager Sales Excellence
Permanent · GURUGRAM
CL GUPTA RETAIL PRIVATE LIMITED
Production Manager Cum Quality Control Manager
Permanent · Noida
UGRAYA FOODS
Production Manager || Agartala (Tripura) || Poultry Feed Industry
Permanent · Agartala
GOVIND KRIPA INFRATECH PVT. LTD.
HR/Telecalling/Sales Manager/Sales Executives/Asst. Sales Manager
Permanent · Jaipur
JUMBO BAGS
Manager- Production (Fibc / Woven Polypropylene Industry)
Permanent · Chennai
ADIDAS
Manager, Masterdata And Product Launch (.Com & Digital Partners), Apac
Permanent · GURUGRAM
ADIDAS
Manager, Digital Backend Operations, Apac
Permanent · GURUGRAM
THE HOUSE OF DEEPTHI LIMITED
Production Manager
Permanent · MUMBAI
MANPOWERGROUP SERVICES INDIA PRIVATE LIMITED
Hiring-Field Sales Manager
Permanent · Chennai
YUTIKA NATURAL
Area Sales Manager (Guwahati)
Permanent · Katihar
LENSKART
Area Operations Manager
Permanent · Chennai
ELECTRONICA FINANCE
Area Sales Manager - Mumbai- Vasai
Permanent · Mumbai
ADIDAS
Manager Learning & Development & Knowledge Management (M/F/D)
Permanent · CHENNAI
D.LIGHT
Hiring For Area Sales Manager | Bihar | d.Light Energy
Permanent · Patna
CHOLAMANDALAM INVESTMENT AND FINANCE COMPANY LIMITED
Loan Against Securities - Area Sales Manager
Permanent · Chennai
ANAND RATHI GLOBAL FINANCE
Hiring For Area Sales Manager Sme- Lap
Permanent · Mumbai
CURLYFE BIOSCIENCES
Senior Area Sales Manager
Permanent · Ghaziabad
Published
Nov 9, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Mixed reactions to Virat Kohli's controversial comments, Puma continues support

Published
Nov 9, 2018

There has been a mixed response from the brands that cricketer and celebrity Virat Kohli endorses following his recent viral outburst but Puma is standing by him.

Virat Kohli's recent media scandal had divided opinions but Puma remains supportive - Virat Kohli- Facebook


Cricket star Virat Kohli has been in the spotlight recently, not for a match performance but for recent comments. Kohli, when responding in a video to a tweet that disparaged his batting in favour of foreign players, said: “I don’t think you should live in India then... you should go and live somewhere else. Why are you living in our country and loving other countries?”

Kohli later responded to the comment, which went viral and elicited many negative responses, and said that he was “trolling” but many fans and brands disagree. As Kohli has around 27 million followers on Twitter and over 37 million on Facebook, the outburst was seen by a huge audience, especially as it was first disseminated on his new mobile app, launched on November 5.

Kohli is one of India’s highest-paid brand ambassadors and endorses around 18 brands including Colgate, Tissot watches, Manyavar ethnic wear, Philips India, and Wrogn, which he founded with Universal Sportsbiz (USPL) in 2014.

Some brands that have partnerships with Kohli hope to distance themselves from his comments. ET Bureau reported two anonymous sources from partnership brands that he endorses, calling the scandal unexpected and disappointing. However, no brand has officially come out against the statements or dropped Kohli as a brand ambassador.

Puma India has shown its support for Kohli and Abhishek Ganguly, the managing director of Puma in India, told ET Bureau: “The issue is being blown out of proportion… Anyone who has seen the entire video on Virat’s fan app will know that he was speaking in jest in a section called ‘Virat responds to mean tweets.’” Kohli works with Puma on his own sneaker brand, One8, which they launched together last year.

Smaaash Entertainment’s promoter, Shripal Morakhia, also showed support for Kohli and said, “He should not be judged like the way he is being.” Smaaash Entertainment’s investor is fellow cricketer and celebrity, Sachin Tendulkar.

As celebrity brand sponsorships is becoming more and more important and lucrative in the Indian fashion and fast moving consumer goods (FMCG) industries, future such incidents are bound to follow where a brand sponsor does or says something deemed to be controversial. How Kohli’s partner-brands respond to this scandal will surely set the tone for future incidences.

Copyright © 2022 FashionNetwork.com All rights reserved.