×
113
Fashion Jobs
L'OREAL GROUP
Senior Manager - Digital Marketing & D2C, Kerastase
Permanent · Mumbai
NIKE
Lead Product Management – ed&a, Icc, India
Permanent · Bengaluru
NIKE
Senior Dynamic Application Security Tester – Cis, Icc, India
Permanent · Bengaluru
PUMA
Senior Manager - Golf Sales (Cpg-Cobra Puma Golf)
Permanent · Bengaluru
PUMA
Manager - Accounts Payable
Permanent · Bengaluru
PUMA
Senior Manager – Teamsport Sales
Permanent · Bengaluru
NIKE
Lead Technical Product Manager – p&m, Icc, India
Permanent · Bengaluru
PUMA
Manager – Customer Reconciliation And Accounts
Permanent · Bengaluru
PUMA
Manager – Warehouse Operations (Ecommerce)
Permanent · Gurugram
NIKE
Lead Product Manager, India – ed&a Icc
Permanent · Bengaluru
PVH
Manager, Business Solutions
Permanent · Bengaluru
NIKE
Identity And Access Management (Iam) Security Operations Engineer, India – Cis Icc
Permanent · Bengaluru
NIKE
Expert Security Incident Coordinator, India – Cis Icc
Permanent · Bengaluru
BROADCAST THE COMPANY
Business Developement
Internship · MUMBAI
ESTÉE LAUDER
Estee Lauder - Beauty Advisor - Nykaa on Trend p&m, Jamshedpur - 40 Hours - Full Time, Permanent
Permanent · Jamshedpur
ESTÉE LAUDER
Estee Lauder - Beauty Advisor - Thrissur Nykaaontrend
Permanent · Thrissur
ESTÉE LAUDER
Estee Lauder - Beauty Advisor - Mangalore - Nykaa on Trend Forum Fiza Mall
Permanent · Mangalore
ESTÉE LAUDER
Estee Lauder - Beauty Advisor - Nykaa Ontrend Pmc, Bareilly - 40 Hours - Full Time, Permanent
Permanent · Bareilly
ESTÉE LAUDER
Estee Lauder - Beauty Advisor - Chennai - Nykaa on Trend Vijaya Mall
Permanent · Chennai
ESTÉE LAUDER
Estee Lauder - Beauty Advisor - Nykaa Ontrend Mbd, Jalandhar - 40 Hours - Full Time, Permanent
Permanent · Jalandhar
NIKE
Data Engineer – ed&a, Icc, India
Permanent · Bengaluru
NIYOSSHIC LUXURY CONSULTANCY
PR Assistant
Internship · MUMBAI
Published
Sep 22, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Miuccia’s military message at Prada

Published
Sep 22, 2017

“Miuccia! Miuccia! Miuccia!” chanted the fans. Were we inside San Siro football ground? Had Liverpool signed a new star Brazilian forward? No it was backstage after a raucous, cartoon-driven, athletic sport infused and faintly outlandish show by Miuccia Prada, which was met by thundering applause as she took a dramatic bow.


Prada - Spring-Summer 2018 - Womenswear - Milan - © PixelFormula


 
Finally the fans – meaning the whole cast, her studio staff and even Pat McGrath, fashion’s most fabulous makeup artist – quieted down.
 
“Militarism. That’s the main idea”, said Signora Prada, as gangs of editors, artists and local honchos waited to compliment her. Much has been made about the recent cooling of sales at Prada. But, after several weak quarters, this felt very much like a designer fighting back.

Miuccia’s strongest ideas were cartoon images. These were plastered mega-large all across the walls of Prada’s via Spartaco show-space, and made up the prints of a whole series of looks. Most especially the excellent goatskin coats. Often on the back, where girly romantic cartoons of shy young women saying, “I love Prada.”
 
These same comic strip prints were repeated on a whole series of leather handbags. The designer also played with a series of great double-breasted boyfriend coats, in thick herring bone and camel hair, with an overlapping white trompe-l'oeil print  - a great eye-catching fashion concept. Lapels finished with animal prints, ruby red crystals and candy colored buttons added to the whole sense of drama.
 
Everything hyper mixed, as Prada responds to the current obsession with jumbled up cultures in contemporary clothing. And frequently peculiar – like the jacquard dresses topped with mannish shirts. There are few more fertile minds in fashion than that of Miuccia Prada. Who created a new knee sock finished with musculature of what could have been a replicant from "Blade Runner". And, finally, some great Prada sneakers, like those of a cartoon superhero, and studded punk rock winkle pickers.
 
“Tom boys. Do what you want. Be independent”, was how McGrath described her brief after the show. Sounds like herself, and according to the British makeup artist, she has now launched her own capsule bomber jacket and T-Shirt line, currently sold in several score of Sephora stores where her beauty business is booming.
 
But her best work will always be at Prada, where one left the show sensing that Miuccia had suddenly woken up to the challenges of a new generation of rivals. And had thrown down the gauntlet in response.
 
Miuccia! Miuccia! Miuccia!
 

Copyright © 2021 FashionNetwork.com All rights reserved.