Misho collaborates with Post For Change for charitable jewellery launch
Jewellery brand Misho Designs has collaborated with non-profit organisation Post for Change to create an exclusively designed necklace.
The proceeds from Misho’s specially designed necklace will go towards Post For Change, which will put the funds towards its programmes to spread awareness about colourism, the brand announced on its website. The necklace retails at Rs 3,500 ($47.95) on Misho Designs’ e-commerce store.
“Growing up, it was impossible to escape the widespread attitude of colour prejudice,” Misho Designs founder, Suhani Parekh, told Elle India about the inspiration behind the initiative.
“I was fortunate to grow up in a family, where the colour of my skin meant nothing. The cultural stigma, however, is so ingrained into the way we think, that despite growing up around so much positivity, I was still afraid of that summer tan, still wished I was fairer for years and didn’t truly feel comfortable in my skin well into my late twenties.”
The design of the necklace itself, which features a pendant made from dark brown faux leather, is also designed to spark conversations on the topic. The launch is accompanied by a campaign titled ‘#EndColourism’, which both entities are promoting across their social media accounts.
“At Post for Change, we have pledged to question traditional beauty standards and embrace the world’s beautiful colour palate be it dark or light,” said Post for Change founder and influencer, Diipa Khosla, the brand shared in a statement.
“While attitudes have started to change, the battle against the age-old stigma is far from won. Please join us by purchasing the #EndColourism necklace and wearing it proudly to help raise funds and awareness to conquer the fight against colourism!”
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