Miniso strengthens online network with Amazon partnership

By

Maverick Martins

Published
Sep 30, 2019

Japanese-themed value lifestyle brand Miniso has strengthened its online network by partnering with e-commerce major Amazon to sell its products on the online platform.
 

The partnership will commence during Amazon’s flagship event ‘Great Indian Festival’ with Miniso launching its products across categories.
 
Commenting on the partnership, Shalini Puchalapalli, director for category management at Amazon India, in a statement said: "We are excited to partner with Miniso and offer customers a wide range of selection on Amazon. During the Great Indian Festival, customers can look forward to a wide selection of products from the best brands on Amazon.”

Siddharth Venkataraman, CEO of Achhacart, which takes care of Miniso's sales added: "This festive season, customers would be able to buy all their favourite Miniso products online with the customer experience assurance of Amazon.”
 
Miniso had recently partnered with Amazon’s rival Flipkart and also sells on Snapdeal and Shopclues.
 
The company considers India as among the top five contributors to its global revenue and along with online with also expand offline by adding 60 new stores this year.