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Published
Jun 18, 2019
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Miniso eyes tier 2, 3 markets with Snapdeal

Published
Jun 18, 2019

Online marketplace Snapdeal has got into a strategic partnership with Miniso to sell the latter’s products on its platform. Miniso is hoping to tap the tier 2, 3 markets with this partnership.
 

Miniso eyes tier 2, 3 markets with Snapdeal - Miniso


Snapdeal will list over 150 products from Miniso, ranging from categories like beauty, baby care, home furnishing, accessories, and décor.
 
“Our merchandising strategy is focused on offering good quality merchandise for the value conscious Indian consumers. We are very excited to bring Miniso’s cost-efficient products on our platform,” Snapdeal’s spokesperson said in a statement.

Siddharth Venkataraman, CEO of Acchakart, which handles online sales of Miniso in India added, “Snapdeal’s core strength lies in serving customers in tier 2 and 3 markets. This will help us reach more customers deep in India.”
 
Miniso had earlier partnered with Indian-origin B2B e-commerce firm Achhacart to help strengthen its online presence in the country.
 
The company considers India as among the top five contributors to its global revenue and currently has 110 stores across India. It plans to open another 60 stores this year.

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