Miniso continues India expansion despite Covid-19 disruptions

By

Maverick Martins

Published
Dec 2, 2020

The value-priced Chinese retailer Miniso has strengthened its India presence with the opening of a new store in Madurai amid the Covid-19 pandemic. This is the brand’s fourth store opening in less than a month in India.
 

The company sees huge potential for growth in the Indian market and looking to ramp up its brand localization by enhancing its visibility in the market through various activities.
 
The company is also offering locally-sourced products to improve their connect with Indian customers.

"Miniso believes in the potential of the Indian market, and we are committed to establishing ourselves in this dynamic country. We seek to communicate even more directly with our customers by organizing more online and offline activities, so that we can truly understand their needs and bring them fashionable, unique, and high-quality items from around the country and the world,” in a statement said Li Lin, general manager of Miniso India.
 
“This Diwali, we offered special, locally-sourced items such as candles, aromatherapy, and perfume, which were incredibly well-received by our Indian customers. We will continue to do this in the future,” he added.
 
Miniso currently has more than 140 stores across India. Since opening its first store in Guangzhou in 2013, Miniso has opened more than 4,200 stores in over 80 countries and regions in just seven years.