Minimalist raises $15 million in funding led by Sequoia, Unilever Ventures
The brand will utilise the funds to enter global markets, enhance infrastructure coupled with investments in research and development capabilities.
Minimalist also plans to expand offline over the next few months and start its international journey by entering the Middle East and Southeast Asian markets.
Commenting on the funding, Mohit Yadav Minimalist co-founder in a statement said: “Our growth so far proves that a radical change in the skincare industry is underway. Together with our customers, we are creating ‘Skincare 2.0’ by offering proven solutions driven by scientific innovations. We are exploring offline retail as well. We will create a roadmap for offline. The plan is to sell through our retail stores in due course.”
Pawan Chaturvedi, partner at Unilever Ventures added: “Minimalist is trailblazing science-backed clean beauty formulations in India, a trend that has gained massive consumer acceptance worldwide and with growing consumer traction in India.”
Launched in 2020, Minimalist claims to have served over one million customers and retails through its website and online marketplaces such as Amazon, Nykaa, Flipkart, and Myntra among others.
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