MiniKlub expects Rs 150 crore revenue this fiscal, plans 26 store openings by FY23 end

By

Isabelle Crossley

Published
Dec 23, 2022

MiniKlub has forecast a revenue total of between Rs 145 crore and Rs 150 crore for the 2023 financial year. The baby clothing brand plans to open 26 new exclusive brand outlets before the end of March, 2023.

Fuelled by a fast paced retail expansion across the country, MiniKlub expects its revenue to continue to grow after registering 15% year-on-year growth during the festive season, ET Bureau reported. The brand aims to continue to grow its revenue by expanding aggressively offline while continuing to pursue multi-brand retail partnerships. 
 
MiniKlub currently has a brick-and-mortar store total of 47, spread across the country. This month, the brand plans to open three more in locations in Tirupati, Trichy, and Jodhpur, all of which will retail its full selection of baby clothing and accessories. 

The brand is currently focusing on Tier 2 and 3 cities for its retail expansion because these locations are bringing in higher sales. “Consumers are back to offline shopping, which is very positive to businesses like ours who are going all out to expand offline presence,” said MiniKlub’s founder and director Anjana Pasi, ET Retail reported. 
 
As well as expanding across India, MiniKlub plans to enter international markets such as Singapore, Malaysia, and Dubai in the near future, according to Pasi. Currently present in over 450 multi-brand stores, MiniKlub also recently partnered with UK-based retailer John Lewis to retail its ‘Mini Cuddles’ line in its stores in the country.