Millennials drive growth for beauty brand MCaffeine

By

Maverick Martins

Published
Dec 21, 2018

​Beauty brand MCaffeine has witnessed strong growth for its products from millennials and managed to generate revenue of Rs 12 crore (approx $1.8 million) within a short span.

MCaffeine launched their coffee range of skin care products named ‘Naked and Raw’ in early December and claims to have sold inventories worth three months of sales in just fourteen days. The launch of the range also witnessed a 10-fold surge in traffic on their website.
 
The company is currently in the process of charting out its next phase of growth and plans to expand its product portfolio in the coming months. It will launch 12 products over the next year for skin care as well as hair care continuing to target the millennials for growth.

Sharing his thoughts on the brand, Vikas Lachhwani, co-founder, MCaffeine in a statement said, “Personal care must always be seen in a context and for us that context is the lifestyle. Millennials have a much-evolved way-of-life that has two poles. On one hand, it’s action-oriented and on the other, it has a very high level of social sensitization. We wanted to make sure that our brand supports it and stands for it."
 
Tarun Sharma, co-founder, MCaffeine, added, “We have a strong research pipeline and we will keep launching new products. Customer feedback is very close to our heart and that perhaps is the secret ingredient in our products."
 
MCaffeine was launched in late 2016 by Tarun Sharma and Vikas Lachhwani as a personal care brand for the millennials.