Miarcus strengthens offline presence with store in Delhi NCR
Baby and mom products start-up Miarcus has strengthened its offline network with the launch of a flagship store in the capital city of Delhi. The brand had entered the offline market earlier this year with its first store in Ludhiana.
The store located at DLF Mall of India is spread across an area of 650 square feet and houses products across multiple categories, serving pregnant mothers and kids up to four years of age.
The brand plans to further strengthen its offline network by adding five new stores in north India this year and expects to clock double-digit growth annually on the back of its retail expansion.
Commenting on the offline expansion, co-founder of Miarcus, Gian Singh, in a statement said: “After receiving a tremendous response to our online shopping platform amidst the pandemic, we now decided to tap into this ever-growing demand for comfort and care for new mommies and their babies.”
Garima Kaur, co-founder and offline sales head of Miarcus, added: “We are aiming to clock in double-digit growth annually for the next three years. In terms of physical stores, we are looking at opening three more stores across Delhi NCR apart from one each in Lucknow and Jalandhar by December this year.”
Miarcus was co-founded by Gian Singh, Garima Kaur, and Preeti Chugh. It generates majority of its sales by selling its products through its website.
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