Miarcus signs Kareena Kapoor Khan as brand ambassador
Baby and mom products start-up Miarcus has signed Bollywood actor Kareena Kapoor Khan as the brand ambassador for its range of premium baby and mom products.
The e-commerce start-up is banking on Khan’s popularity to help boost sales of its products across categories amid the Covid disruptions.
Commenting on the association, Gian Singh, co-founder at Miarcus, in a statement said: “This segment is bound to grow further at a CAGR of over 11 percent in the period 2021-2025 and we are aiming to clock in double-digit growth annually for the next three years. We also plan to expand across metros and mini-metros by opening five to six physical stores by the end of this fiscal.”
On the association, Kareena Kapoor Khan added: “Today I am so happy to be associated with Miarcus. I have been appreciating the wonderful products they have been making for our little ones, and now I get to be a part of the brand. So, team Miarcus, together let’s do it. Give our children the best childhood that they so deserve.”
Miarcus was co-founded by Gian Singh, Garima Kaur, and Preeti Chugh. It sells its products through its website and other leading e-commerce platforms in the country.
Copyright © 2021 FashionNetwork.com All rights reserved.