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By
Fibre2Fashion
Published
Jun 2, 2022
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Miami Fashion Week goes virtual with Metaverse Group

By
Fibre2Fashion
Published
Jun 2, 2022

Metaverse Group, a vertically integrated NFT based metaverse real estate company and a subsidiary of Canada’s Tokens.com, has joined hands with Miami Fashion Week to host fashion week events in the metaverse on Fashion Street Estate. Miami Fashion Week is currently underway and will end on June 5.



The virtual grand opening will take place from June 3-5. Miami Fashion Week will be the second event hosted on the Fashion Estate this year. The metaverse event offers an immersive experience featuring fashion shows, catwalks, avatar models, and give attendees direct links to purchase virtual goods via marketplace for quick and seamless transactions.

“Miami Fashion Week is the first global fashion week to bridge the physical-first fashion industry to digital-first Web3 designers and brands together through several Metaverse Group powered metaverse experiences and activations congruent with the week's events. Our Fashion Estate has become a pillar in the virtual fashion community and a popular virtual destination to host metaverse fashion events,” said Andrew Kiguel, CEO of Tokens.com and Metaverse Group executive chair.

Lorne Sugarman, CEO of Metaverse Group, said “We are excited to add the L’Atelier to the Luxury Fashion District in Decentraland. We are continuing to work with the luxury brands currently inhabiting the Fashion District along with new brands looking to join the metaverse community.”

The runway showcases Dressx in partnership with MTA Kollectiff. Additionally, inside of the L’Atelier, a reveal will take place where participants can register for a whitelisting spot for 'The Key' NFT later this year.

The Key is Miami Fashion Week’s membership which unlocks a host of benefits in both the physical and digital world. Guests will also find Barbara Hulanicki’s fashion illustration NFTs displayed on the walls of the L’Atelier and available for purchase. To wrap up the event, a sustainability panel with Dressx will be live streamed from the physical Miami Fashion Week location on the L’Atelier rooftop, encouraging both physical and virtual attendance on Sunday June 5, 2022.

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