Published
Jun 6, 2018
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Mia to open 25 stores this fiscal, eyes Rs 1,000 crore revenue in 5-6 years

Published
Jun 6, 2018

Titan Limited jewellery brand Mia plans to open 15 stores across the country during the current financial year and is expecting to generate sales over Rs 1,000 crore over the next five to six years.
 

Mia to open 25 stores this fiscal, eyes Rs 1,000 crore sales in 5-6 years - Mia by Tanishq


The brand owned by Tanishq has been witnessing strong growth and the company now plans to boost its presence and market the brand differently.

Currently, majority of the sales for the brand Mia come from Tata group’s jewellery division Tanishq as it is housed as a sub brand at its stores, which is why the company is planning to open standalone stores for Mia.

“Growth of Mia brand has been consistent for the last few years…upwards of 20-25 per cent CAGR. Right now, Mia brand is strongly under Tanishq’s shadow but we want to simultaneously open a fresh retail line. We want to make Mia an Rs 1,000 crore brand in 5-6 years,” Sandeep Kulhalli, Senior Vice-President (Retail and Marketing) – Jewellery Division, Titan Company was quoted as saying by news agency PTI.

Mia has opened its first standalone store in 2013, and since then expanded to 15 stores across the country. Mia brand also sells its jewellery range through e-commerce channels such as Amazon, Flipkart and others.

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