Mia by Tanishq to be style partner for five Indian women athletes at Tokyo Olympics
The brand has partnered with table tennis player Manika Batra, archer Deepika Kumari, boxer Pooja Rani along with hockey players Navjot Kaur, and Rani Rampal.
These athletes will be seen wearing Mia by Tanishq’s signature collections that include necklaces, pendants, and earrings from Mia by Tanishq’s signature collections at the Olympics. The brand also plans to launch a campaign ‘#ShareTheShine’ across platforms featuring these athletes.
Commenting on the association, Shyamala Ramanan, business head at Mia by Tanishq, in a statement said: “The top athletes are representing India on the world map and are elevating Mia by Tanishq on a global platform as highly recognized as the Olympics. The association has brought in perfect synergy as Mia by Tanishq is a brand for the contemporary Indian woman who believes in realizing her dreams and that she is limited only by her own vision exactly what our athletes believe in.”
Along with fine jewellery, Mia by Tanishq also sells diamond and gold jewellery. It currently has 15 stores in major Indian cities and sells online on various e-commerce platforms.
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