Mia by Tanishq launches first mother and child jewellery line
Titan Company jewellery brand Mia by Tanishq has launched its first mother and baby themed jewellery line named ‘Mamma Mia’. The new product line is designed to enable mothers to twin jewellery with their children.
Mia by Tanishq has expanded into mother and child jewellery, the brand announced in a press release on December 5. The new gold jewellery line features designs in both adult and child sizes with a selection of earrings, bracelets, rings and minimalistic pendant designs. The line focuses on lightweight, everyday jewellery, a fast growing product category in India along with children’s clothing and jewellery.
“Our new Mamma Mia collection celebrates you and the mini reflection of you with pieces that match your bond with your little one,” said Mia by Tanishq’s business head Shyamala Ramanan in a press release. “Whether it’s twinning with your kid, gifting them something special or just having a token of your love for your kid strung around your neck, this collection celebrates your love in a multitude of ways.”
The line is priced from Rs 2,500 upwards and has launched across all Mia by Tanishq brick-and-mortar stores in India as well as online. Mia by Tanishq retails from its dedicated e-commerce store as well as on a range of multi-brand e-commerce platforms. The brand’s jewellery is crafted in 18 and 14 carat gold and Mia has over 1,500 designs in its portfolio.
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