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Published
Feb 7, 2011
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Mexico's largest trade show, Intermoda, goes beyond expectations

Published
Feb 7, 2011

“Intermoda’s 54th edition went beyond expectations”, the tradeshow’s Organising committee confirmed upon its conclusion on the 21st of January at the Expo Guadalajara convention centre.

Intermoda
Intermoda 2011

36 designers from Brazil, Australia, Colombia, Czech Republic and Mexico were split into 10 groups and, over the course of 3 days, around 1,500 outfits were showcased on catwalks.

The 4-day-long Mexican tradeshow witnessed an audience of 20,500 buyers and visitors, thus satisfying the expectation of 5% growth in the number of attendants, both from the country and from abroad. The show registered a large sales turnover, estimating that it could go beyond 1,570,000 pesos (130 million dollars).

Covering an area of 36,000 m2 and housing 282 stands, Intermoda gave the opportunity to 700 exhibitors to represent over 2,000 brands and establish contact with visitors from 10 different countries, including Mexico.

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