Metro Shoes launches campaign with Sidharth Malhotra, Katrina Kaif
Leading footwear maker Metro Shoes has launched a new campaign to promote its new collection of shoes among the millennials featuring Bollywood actors Sidharth Malhotra and Katrina Kaif.
Metro is hoping that the popularity of the actors among the youth coupled with a strong following on social media will help boost sales of its new collection.
In the new campaign, Siddharth will be seen promoting the smart casual range for men while Katrina will feature in the floral collection campaign for women. The campaign will soon release across major cities via print and digital media.
Commenting on the new campaign, Alisha Malik, vice president marketing at Metro Brands Ltd in a statement said, “We are excited on the campaign with Sidharth Malhotra and Katrina Kaif of the new collection. Their personalities completely resonate with the brand ethos. Since 1947, Metro Shoes has been trusted for its finest quality and innovative designs and styles. We continue to keep this trust and our loyalty growing, we believe in offering the best in terms of comfort and pockets.”
The new collection has loafers, sneakers, slip-ons, and sandals to trendy heels, sneakers, wedges, and ballerinas. It is available across all Metro Shoes outlets and e-commerce platforms.
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