Metro Brands signs deal with footwear brand FitFlop for India
With this partnership, Metro Brands will have the exclusive rights for sale of FitFlop for Indian markets across formats including exclusive-brand stores, multi-brand stores, airport stores, distribution, online marketplaces, and a webstore in the Indian market.
Commenting on this partnership, Nissan Joseph, CEO of Metro Brands in a statement said, “We are pleased to be connected with a revolutionary brand like FitFlop which understands the needs of customers and tailors its offerings for the market. With our wide network and the biomechanical expertise that FitFlop products bring in our portfolio, we aim at reaching Indian homes and provide them with unmatched comfort and design.”
Gianni Georgiades, CEO of FitFlop added, "We are delighted to be associated with one of India's largest and most popular footwear brands which has a pan India presence across categories. Given the opportunity present in one of the fastest growing economies of the world and rising disposable income, we are confident of robust demand for our brand.”
FitFlop was launched in 2007 by Canadian entrepreneur Marcia Kilgore and is currently being marketed and sold in over 60 countries globally.
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