Metro Cash & Carry opens first small-format store in Tumkur

By

Isabelle Crossley

Published
Oct 16, 2020

Fast-moving consumer goods business Metro Cash & Carry opened its first small-scale store in Tumkur, and plans to open six more small-scale stores over the coming year to reach more customers.

Metro Cash & Carry, the Indian arm of German wholesaler Metro AG, plans to move from mainly large-scale, business-to-business stores, by incorporating small-scale business and customer stores into its retail strategy. The business’ first small scale store measures 25,000 square feet, which is around half the size of its large-scale stores.
 
“The plan is to open another six such stores in the next one year in Karnataka, Andhra Pradesh and Telangana,” said Arvind Mediratta, Metro Cash & Carry India’s managing director, TNN reported.

The new store will employ around 200 people around Tumkur, Karnataka. The store will focus on value products and Metro Cash & Carry private label brands, which include a range of apparel offerings. This strategy is designed to help the store to reach break-even swiftly, according to Mediratta.
 
Metro Cash & Carry currently runs 27 stores in India, with a strong presence in South India. The business retails a range of personal care, fashion and lifestyle, and homeware products, as well as groceries.