Published
Apr 20, 2023
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Metro Brands' Davinchi collaborates with Desi Hangover on footwear line

Published
Apr 20, 2023

Footwear business Metro Brands has partnered with handmade footwear brand Desi Hangover to promote handcrafted men’s footwear. The brands will co-launch an eco-friendly footwear line with the aim of supporting the manufacturing industry in Kolhapur.  

Davinchi and Desi Hangover aim to uplift cobblers and promote handmade footwear - Desi Hangover- Facebook


“We are excited to partner with Desi Hangover, a brand that shares our passion for preserving the intricate craftsmanship of hand-making high-quality shoes,” said Metro Brands Limited’s senior vice president Deepika Deepti, Indian Retailer Bureau reported. “With this collaboration, we aim to ensure that the ancient art and skill of handmade shoes does not become extinct in this machine-led world. The resulting line of eco-friendly, exquisitely crafted footwear for men will look great and promote ethical and sustainable fashion.”
 
The collaboration is designed to uplift cobblers in handmade footwear hub Kolhapur and ensure that the traditions of these craftspeople are upheld. The businesses will also work together to develop sustainable manufacturing processes. 

“As a brand, we are passionate about being Indian and empowering local communities to keep the art, skill, and knowledge of hand-making shoes passed down through generations,” said Desi Hangover’s founder Abha Agrawal. “We are delighted to partner with Metro Brands Limited and share our common passion to create something truly special and unique, without compromising on quality. We look forward to a long and fruitful association.”

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