Meta appoints Vikas Purohit as head of global business in India

By

Maverick Martins

Published
Jan 9, 2023

Meta Platforms Inc has appointed Vikas Purohit as the head of global business in India to lead the strategy and delivery of the charter.

Purohit joins Meta from Tata Cliq where he was the chief executive officer and will report to Arun Srinivas, director, and head of ads business for Meta in India.

In his new role, Purohit will spearhead the company’s strategic relationship with the country’s leading brands to drive Meta’s revenue growth across key channels in India.

Commenting on the appointment, Arun Srinivas in a statement said, “India’s largest businesses and agencies are playing a crucial role in the country’s expanding digital economy and are building innovative business models that are inspiring marketers globally. I am thrilled to welcome Vikas as he joins our team to shape the role that Meta platforms can play in enabling businesses, supporting India’s economic growth, and building the digital advertising ecosystem of the country.”

Purohit is a seasoned professional with more than 20 years of experience in leadership roles at companies such as Tata Cliq, Amazon, Reliance Brands Limited, Aditya Birla Group, and Tommy Hilfiger.