Nov 6, 2020
Messe Frankfurt develops an innovative format for buyers
Nov 6, 2020
Faced with the health crisis, Messe Frankfurt France has come up with an innovative alternative solution for the fashion industry following the cancellation of its February 2021 trade fairs. The Messe Frankfurt group, headquartered in Frankfurt am Main, is the world’s largest trade fair, congress, and event organiser with its own exhibition grounds.
The growing uncertainties linked to the COVID-19 crisis and the limitations imposed by the application of health regulations for major events with an international dimension, such as travel restrictions for foreign nationals, make it impossible to consider the holding of fashion industry trade fairs. Conscious of its responsibilities, Messe Frankfurt France has therefore decided to cancel the February 2021 edition of its Apparel Sourcing, Avantex, Leatherworld, Shawls&Scarves, Texworld and Texworld Denim Paris shows, according to a press release on the show.
The Messe Frankfurt France team would nevertheless enable international fashion players, buyers and exhibitors, to build their collections and exhibit their know-how. In order not to interrupt the business flow and to provide visibility for manufacturers, it will be proposing an event for fabrics and clothing buyers which will have a quite innovative format. Organised over one week, at the beginning of February, in the heart of Paris, it will allow buyers to discover, with absolute safety, the offer from selected exhibitors whose products will be grouped together in specific areas.
The event will be open to visitors by exclusive invitation and reservation, in order to show them the textiles and clothing collections selected from the exhibition offer. Organised around the traditional trend forum, several dedicated areas will group together by category the samples of fabrics and finished products from hundreds of textile companies and clothing manufacturers gathered by our selection committee.
“It is a solution that will enable us to best meet the needs and expectations of the customers during this unique period. It complements the digital sourcing platform, which we have developed with our partner Foursource, as a means of exchange between two physical editions of our shows. It is crucial to offer our visitors access, even if restricted, to the global offer,” Frédéric Bougeard, president of Messe Frankfurt France said.
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