Meolaa onboards Neemans to expand footwear offering
E-commerce platform Meolaa has onboarded sustainable footwear brand Neeman’s to bolster its footwear offering and attract Gen Z shoppers.
Meolaa has expanded into the sneaker segment of the fashion retail market by launching Neeman’s selection of casual footwear on its online store, the business said in a press release on July 27. Meolaa, which launched this year, chose to partner with Neeman’s as it follows the same eco-friendly and gender-fluid approach, according to the business.
“At Meolaa, we have always worked to provide a platform that gives our modern era, conscious customers a satisfying shopping experience,” said Meolaa’s founder Ishita Sawant in a press release. “Sneaker culture is an emerging trend among youngsters and we are excited about collaborating with premium labels like Neeman’s. Neeman’s as a brand adds value and truly complements our core vision of providing the best to the most fashionable Gen Z and millennial shoppers.”
“We are confident that this partnership with Neeman’s will motivate the retail industry and help us proliferate an inclusive and environmentally friendly lifestyle one step at a time, by building an eco-friendly community working towards a sustainable tomorrow,” said Sawant. “We look forward to many such fruitful brand associations, which are sure to foster growth for a progressive shopper experience in the future.”
“As the world progresses towards sustainable living, Indian customers are also increasingly gravitating toward Neeman's sustainable footwear,” said Neeman’s founder and CEO Taran Chhabra. “We are excited to partner with Meolaa and leverage their conscious consumer platform, which would help us reach our end consumers directly with a faster turnaround time.”
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