Mensxp launches men’s beauty brand ‘Mud'

By

Maverick Martins

Published
Sep 19, 2019

Online men's lifestyle brand, Mensxp, has entered the lucrative men's grooming market with the launch of its beauty brand ‘Mud’.
 

Mud will consist of skin tones, face wash, body lotion, natural shower gel and more. The company will be expanding its product portfolio further over the next three months.
 
Menxp sees huge potential for growth in the Indian market and looks to tap the booming men’s grooming market with Mud. According to an Assocham report, the men’s grooming market in India is expected to hit Rs 35000 crore ($5 billion) by 2021.

Commenting on the launch of the new brand, Angad Bhatia, founder - MensXP in a statement said, “We’ve known that the millennial man’s beauty needs have not been met in India. For over five years we’ve been seeing tremendous engagement on content around skincare and haircare routines. MensXP wants to de-stigmatise male beauty, hence we have consciously built MensXP Mud as a clean beauty brand for men as opposed to a grooming brand."
 
“At Mud, we want to bring the conversation around men and real beauty to the forefront. We combined the best elements that nature offers and made a men's range that will keep your skin the way it was intended to be - natural,” Bhatia added.