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Published
Feb 8, 2021
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MensXP holds Valentine's online shopping fair

Published
Feb 8, 2021

Men’s fashion and lifestyle e-commerce platform MensXP has launched an online ‘Valentine’s Day Festival’ to showcase over 20,000 products and promote the festival to new demographics. 

MensXP's online Valentine's festival aims to promote the event to a new demographic of men - MensXP

 
The Valentines-themed shopping festival opened on February 4, promoting a wide range of men’s grooming products, fashion and accessories, and other gift items. The online event offers shoppers Up to 80% off goods from brands including LetsShave, Barak, A Fragrance Story, ETRG, Damensch, and MensXP Mud, the business announced in a press release. 
 
“Valentine’s Day has been assigned a fairly narrow definition of purely romantic relationships,” said MensXP’s founder and CEO, Angad Bhatia in a press release.

“At MensXP, we’re bucking the trend and moving towards a more inclusive definition that cherishes this emotion without societal judgements and tags. Our #WithLove Valentine’s Day Festival celebrates inclusiveness and pegs V-Day also as a day of self pampering and self-love.”
 
Brothers Ankur and Angad Bhatia founded MensXP in 2009 and the platform currently retails over 250 brands. The business also retails a number of private label brands including MensXP Mud and MensXP Basics. Owned by Times Internet, a division of the Times Group, MensXP reports an average of over 15 million hits a month. 
 

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