MensXP holds Valentine's online shopping fair
Men’s fashion and lifestyle e-commerce platform MensXP has launched an online ‘Valentine’s Day Festival’ to showcase over 20,000 products and promote the festival to new demographics.
The Valentines-themed shopping festival opened on February 4, promoting a wide range of men’s grooming products, fashion and accessories, and other gift items. The online event offers shoppers Up to 80% off goods from brands including LetsShave, Barak, A Fragrance Story, ETRG, Damensch, and MensXP Mud, the business announced in a press release.
“Valentine’s Day has been assigned a fairly narrow definition of purely romantic relationships,” said MensXP’s founder and CEO, Angad Bhatia in a press release.
“At MensXP, we’re bucking the trend and moving towards a more inclusive definition that cherishes this emotion without societal judgements and tags. Our #WithLove Valentine’s Day Festival celebrates inclusiveness and pegs V-Day also as a day of self pampering and self-love.”
Brothers Ankur and Angad Bhatia founded MensXP in 2009 and the platform currently retails over 250 brands. The business also retails a number of private label brands including MensXP Mud and MensXP Basics. Owned by Times Internet, a division of the Times Group, MensXP reports an average of over 15 million hits a month.
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