Menswear brand Rare Rabbit opens its doors in Mumbai

By

Isabelle Crossley

Published
Oct 21, 2022

Rare Rabbit has a new address in Mumbai. The menswear brand has opened a new brick-and-mortar store in the city’s Palladium Mall, housing its full selection of formal and smart casual wear. 

Located on the mall’s lower ground floor, the new store is spacious and decorated in a classic style, with natural wood and black accents on a bright, white background. The store has segments for smart casual attire such as light jackets, shirts, and jumpers as well as formal wear ranging from Indian style jackets to velvet western wear style blazers. 
 
The store also houses a range of accessories including a wall dedicated to formal leather footwear accompanied by a seating area. Belts and scarves also feature as well as a selection of graphic t-shirts. 

The brand opened a store in Dehradun earlier in the month on Rajpur Road, Rare Rabbit announced on Facebook. The two storey store has a wooden façade and golden rabbits situated throughout. 
 
Rare Rabbit recently launched a new campaign titled ‘A Few Rare Men’, designed to celebrate authentic men and their style. The campaign launched with actor Sonu Sood who wears bright printed shirts, formal wear, and athleisure from the brand’s latest collection.