Menswear brand Barcelona launches B2B app to streamline distribution

By

Isabelle Crossley

Published
Jan 5, 2022

Menswear brand Barcelona has launched a business-to-business app to handle inventory management, customer billing, and customer data management to facilitate ease of doing business for its distributors. 

Barcelona’s new mobile app enables its distributors to handle previously manual processes of ordering and managing stock on a their phones. This is designed to streamline logistics to lead to increased revenue, Business Standard reported. The app also provides insights into consumer behaviour for retailers to help them tailor their strategy to customer demands.  
 
“Everyone has a different idea of what ‘B2B App’ means,” parent entity Stitched Textiles Private Limited’s founder Jaimin Gupta told Business Standard. “Some retailers simply take it as an app for placing orders, but it is much beyond that, where the retailers will have the access to new collections in apparels with an added advantage of increased warehouse efficiency.”

The brand retails a multi-brand selection of menswear and plans to reach over 500 stores in 2022. As per the brand’s website, Barcelona has a monthly manufacturing capacity of 1.2 million fabrics for suiting and shirting. 
 
Barcelona retails a range of western style men’s apparel and accessories. The business has a retail presence in over 80 Indian cities through its partnerships with distributors.