Mensa Brands partners with Pretty Krafts
Mensa Brands, India’s leading digital-first tech-led House of Brands, has partnered with home storage solutions brand Pretty Krafts.
Pretty Krafts’ product line-up comprise of closet organizers, laundry bags, shirt stackers, hanging storage units and a host of other home storage products that are sold on Amazon and Flipkart.
Commenting on the association with Mensa Brands, Prateek Siyal, co-founder of Pretty Krafts in a statement said, "We started Pretty Krafts with an aspiration to make people’s life convenient, decluttered, and organized by providing affordable and innovative products. We are thrilled to embark on a journey with Mensa that will undoubtedly make Pretty Krafts the world's foremost home storage and organization brand in the next five years.”
Ananth Narayanan, founder and CEO of Mensa Brands added, “On behalf of the team at Mensa, I’d like to welcome the Pretty Krafts’ team on board. The home storage solutions category continues to register strong growth, both in India as well as globally, giving an impetus to Pretty Krafts to scale, with the right mix of product, marketing, logistics and inventory management. This is where Mensa comes to the fore with a vision to scale the digital-first brand exponentially.”
Founded in 2003 by Kamal and Pratibha Siyal, Pretty Krafts claims to have served more than 30 lakh customers across India with over 5,000 SKUs.
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