Published
Dec 28, 2021
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Mensa Brands acquires home-grown denim brand High Star

Published
Dec 28, 2021

Mensa Brands has strengthened its brand portfolio with the acquisition of home-grown denim brand High Star.
 

Mensa Brands acquires home-grown denim brand High Star - High Star - Facebook


Founded by Rohit Mirchandani in 2012, High Star offers a wide range of jeans, jackets, skirts, jeggings, palazzo, and shorts among other products.
 
Commenting on the association, Ananth Narayanan, founder and CEO of Mensa Brands in a statement said, “We are excited to welcome High Star to our tech-led house of global brands’. Together, we are working towards boosting the brand’s growth trajectory, setting a target of achieving a 10x gross turnover for the brand within the next 4 to 5 years. Our team has outlined a strategic roadmap for expanding the brand’s footprints in the domestic and international markets across channels to reach consumers and continue to improve customer experience.”

Rohit Mirchandani, founder of High Star added, “Being part of Mensa Brands will help High Star scale to the astronomical levels we aim for. Mensa’s team will bring their expertise to expand the brand’s presence pan India and take it global.”
 
High Star currently sells its products through leading Indian e-commerce platforms, including Myntra, Ajio, Flipkart, and Bewakoof among others.

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