MensXP launches men's online shopping festival with 250 brands

By

Isabelle Crossley

Published
Oct 15, 2020

Men’s fashion and lifestyle e-commerce platform MensXP has launched ‘Newhood Shopping Festival’ as an online curated shopping festival, with over 250 brands and 20,000 products. 

As the festive season draws near and the largest retail sale season of the year kicks off, MensXP launched an online fashion festival on October 14, the business announced in a press release. The online event will run for a week and covers product categories including grooming and personal care products, fashion and lifestyle goods, skincare, footwear, and homewares, among others.
 
“Today Indian men care about what they wear and how they groom themselves more than ever before, and they are not stopping just there,” said MensXP founder and CEO, Angad Bhatia in a press release.

“They have also started caring about where the products they use come from - and want to wear and use products from brands that share their values. This festive season, we have launched the Newhood Shopping Festival aimed at introducing a curated selection of premium yet affordable products that celebrate and advocate this new wave of progressive dynamism men are embracing.”
 
The sale features products from MensXP’s private label brands including MensXP Mud and MensXP Basics, among others, as well as Arata, Ayca, Son of a Noble, The Uomo Co, Fancy Pastels, Fighting Fame, Dmodot, Sko, Sevdah, and Rare Planet.
 
MensXP is owned by Times Internet, part of Times Group. The business was launched by Ankur Bhatia and Angad Bhatia in 2009.