Melorra strengthens presence with experience centre in Bengaluru

By

Maverick Martins

Published
Nov 2, 2021

Direct-to-consumer fine jewellery brand Melorra has strengthened its retail presence with the launch of its second experience centre in the city of Bengaluru.
 

The experience centre located at Phoenix Marketcity, Mahadevpura was inaugurated by actor and entrepreneur, Prachi Desai.
 
With the opening of this centre, Melorra now has ten experience centres across India and plans to launch 350 more in the coming years.

Melorra had recently raised $24 million (Rs 180 crore) in a funding round led by 9Unicorns to fuel its expansion plans in India.
 
Commenting on the launch, Saroja Yeramilli, founder and CEO, Melorra, said: “We are happy to have Prachi inaugurate our second experience centre. Bengaluru has been one of the most active retail markets for us in the country and we are expecting a good response from our second store in the city.”
 
Prachi Desai added: “I am happy to inaugurate Melorra’s unique experience centre. The brand has completely changed the definition of gold jewellery and made it so fashionable that women do not need to think twice about wearing gold with anything. I wish them all the best in their endeavours.”
 
Founded in 2016, Melorra claims to be one of the fastest-growing fine jewellery brands in the country and recorded a year-on-year growth of 400 percent in FY2019.