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Published
May 17, 2022
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Melorra raises $16 million in series D funding round

Published
May 17, 2022

Melorra, a Bengaluru-based jewellery start-up has raised $16 million (Rs 123 crore) as part of its ongoing Series D round from Axis Growth Avenues AIF-I, SRF Family Office, N+1, and existing investors.


Melorra raises $16 million in funding round - Melorra


The company will utilise the funds to strengthen its brand marketing activities and rolling out more offline experience centres across the country.

Talking about Melorra’s growth, Saroja Yeramilli, founder CEO of Melorra in a statement said, “Melorra’s unique proposition lies in how we have been able to transform the way women wear gold, bringing it out of lockers and onto dressing tables with daily wear. Our weekly collections launched every Friday are inspired by the latest season of Global fashion trends and are unmatched anywhere in the global jewellery industry.”

"Add to that a revolutionary tech-enabled, asset-light, no inventory, made-to-order manufacturing has been a draw for investors. Melorra’s online distribution strength has ensured it is India’s largest distributed Jewellery company reaching in a record time over 2800 cities and towns and the remotest of villages,” she added.

Melorra claimed that its valuation has doubled in just six months since its last funding round in October 2021 when it raised $24 million.

Founded in 2016, Melorra claims to be one of the fastest-growing fine jewellery brands in the country with a year-on-year growth of 200 percent over the last five years.

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