Melorra opens its first brick-and-mortar store

By

Maverick Martins

Published
Dec 22, 2020

Lightweight fine jewellery brand Melorra has taken the omnichannel route with the opening of its first brick-and-mortar store in India. The brand opened its first physical outlet at Orion Mall, Rajajinagar Bangalore.
 

Melorra had recently raised around Rs 92 crore ($12.5 million) in a funding round to strengthen its brand presence in the market and plans to further strengthen its retail presence across the country.
 
Commenting on the store launch, Saroja Yeramilli, founder and CEO at Melorra, in a statement said: “Melorra’s journey in the jewellery world has been completely unique in every respect. From online to offline, the launch of the retail stores will provide a seamless, customer-in-control experience.”

“At our physical stores, customers can shop worry-free with the option of a digital checkout. They walk in not just to buy jewellery, but also to get informed about global fashion trends. There is a Bliss Bar wherein women can get along with their friends, have fun trying Melorra’s latest jewellery or just go through the recent trends,” Yeramilli added.
 
Melorra claims to be one of the fastest-growing lightweight jewellery brands in the country and had recorded a year-on-year growth of 400 percent in FY2019.