Melorra launches its first TVC with actor Shraddha Kapoor

By

Maverick Martins

Published
Oct 27, 2020

​Jewellery brand Melorra has launched its first television commercial ‘The Art of 24x7 fashion’, targeted at millennial women with actor, Shraddha Kapoor.
 

The commercial is part of the brand’s festive season campaign and is expected to widen its visibility across India.
 
Melorra plans to tie up with influencers and launch new contests, as part of its campaign going forward to boost its festive season sales.

Commenting on the campaign, Saroja Yeramilli, chief executive officer and founder Melorra, in a statement said: “We want to drive home the message that there is a Melorra piece for every woman, no matter the time, occasion, setting, or outfit. This is also the first time that we have launched our TV film starring the beautiful and talented Shraddha Kapoor.”
 
Talking about her association with the brand, Kapoor said: “With Melorra, I get trendy and lightweight gold jewellery which I can wear every day, with any outfit and for any occasion. For me, a Melorra piece of jewellery will now always be a part of my must-haves.”
 
Melorra had recently raised around Rs 92 crore ($12.5 million) in a funding round to strengthen its brand presence in the market.
 
Melorra claims to be one of the fastest-growing lightweight jewellery brands in the country and had recorded a year-on-year growth of 400 percent in FY2019.