Melorra launches digital campaign #PartnerInSuccess for Valentine’s Day

By

Maverick Martins

Published
Jan 31, 2023

Direct-to-consumer jewellery brand Melorra has launched a new campaign titled ‘Partner in success’ for Valentine’s Day to boost its sales during the season.

The campaign will run across social media platforms promoting equality among partners in relationship.

Melorra had recently launched men’s jewellery collection and through this campaign it aims to target men and women between the ages of 25 and 40. It seeks to debunk the idea that only men can gift jewellery to their partners.

Commenting on the launch, Saroja Yeramilli, founder CEO in a statement said, “Valentine’s Day has become just as big a celebratory event as birthdays and anniversaries, especially in terms of gifting. However, it’s often portrayed with only the woman on the receiving end. With our new digital campaign, #PartnerInSuccess, we want to push forward the idea that relationships are about mutual support and efforts, and gifting is not a one-way street.”

Melorra retails its wide range of gold and diamond jewellery through its e-commerce store and 23 ‘experience centre’ stores across India. The brand launches around 75 new jewellery designs a week and has expanded its distribution beyond India to now cover the US, UK, Singapore, and the UAE.