Melorra expands offline network with two new experience centres

Jewellery brand Melorra has strengthened its retail presence with the addition of two new experience centres, one each in Delhi and Bhopal.

With the opening of the centres, Melorra currently has six centers in Bengaluru, Delhi/NCR, and Bhopal. Melorra had previously opened its first brick-and-mortar store in Bengaluru’s Orion Mall.

Melorra has planned massive retail expansion and earmarked $50 million (Rs 365 crore) to strengthen its offline presence across India. The company plans to set up 350 stores in metro cities and smaller towns over the next six years.

Commenting on the expansion, Saroja Yeramilli, Melorra founder and CEO, in a statement said: “We are extremely happy to announce the launch of our fourth experience center in Delhi and first in Bhopal.”

Melorra claims to be one of the fastest-growing fine jewellery brands in the country and had recorded a year-on-year growth of 400 percent in FY2019. On the back of its retail expansion, it aims to clock revenue of Rs 100 crore in the next financial year.