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Published
Feb 23, 2022
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Melorra appoints Kushal Singh as head of marketing

Published
Feb 23, 2022

Indian direct-to-consumer (D2C) jewellery brand Melorra has strengthened its leadership team with the appointment of Kushal Singh as its head of marketing. Prior to this, Kushal was the vice president marketing at Domino’s India.
 

Melorra appoints Kushal Singh as head of marketing - Melorra


In his new role, Singh will be responsible for leading the brand, marketing, and growth strategy for Melorra.
 
Commenting on the appointment, Saroja Yeramilli, founder and CEO of Melorra in a statement said, “Growing at 200 percent CAGR, Melorra is one of India’s fastest-growing D2C brands. We witnessed a surge in demand even during the pandemic. As we now enter global markets, we are happy to onboard Kushal Singh to spearhead our marketing efforts. He understands the pulse of our target audience and has incredible credentials of working with renowned brands.”

Kushal Singh added, “Melorra has grown rapidly to become one of the most loved lightweight and trendy fine jewellery brands among modern Indian women. The international appeal of the designs and the out-of-the-box and highly impactful operational strategies at Melorra have been setting trends in the market. I am glad to be leading Melorra’s marketing efforts and look forward to leveraging my expertise in technology-driven brand growth.”
 
Singh has a seasoned marketing professional and has worked with brands like Domino’s India, Carlsberg Group, and ITC Limited in various capacities.

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