Melange by Lifestyle names Deepika Padukone as brand ambassador
Ethnic wear brand Melange by Lifestyle has named actor, Deepika Padukone, as its brand ambassador, as it looks to strengthen its market position amid the Covid-19 disruptions.
The brand has also launched its new ‘Work from Home’ range and expects strong sales on the back of its association with the actor.
Commenting on the announcement and launch, Rishi Vasudev, executive director at Lifestyle International Pvt. Ltd, in a statement said: “Melange by Lifestyle has always celebrated the style sensibilities of modern Indian women who are strong and self-made. Our brand ambassador Deepika Padukone captures this bold and individualistic style that Melange represents. Being one of the most recognized brands in India across marketplaces, Melange continues to push boundaries by ‘rethinking’ ethnic wear and all that it has to offer.”
Commenting on her association with the brand, Deepika Padukone added: “Melange by Lifestyle has managed to beautifully capture the essence of the modern Indian woman. I am delighted to be announced as the brand ambassador for Melange by Lifestyle and look forward to the journey ahead.”
Melange by Lifestyle is owned by the Dubai-based retail and hospitality conglomerate, The Landmark Group. It sells in India in over 400 stores along with leading online portals and market places in India, including exclusive Melange by Lifestyle stores and Lifestyle stores e-commerce website.
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