×
174
Fashion Jobs
RYPE FINTECH PRIVATE LIMITED
Opening For Channel Sales Manager
Permanent · Bengaluru
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Asst. Manager Quality / Quality Line Officer- Garments Industry
Permanent · Bhiwandi
ANJNEY
Sales Manager/ Area Sales Manager - Industrial Products
Permanent · Ahmedabad
SH MATRIX ENTERPRISES
Sales Manager
Permanent · Gurugram
PROPERTYXPO.COM
Area Sales Manager| Real Estate Portfolio Management | Gurgaon
Permanent · Gurugram
DLIGHT ENERGY PVT. LTD.
Hiring For Area Sales Manager | Pune/ Nagpur | d.Light Energy
Permanent · Pune
NATURELAND ORGANIC FOODS PRIVATE LIMITED
Area Sales Manager (Chennai)
Permanent · Chennai
NATURELAND ORGANIC FOODS PRIVATE LIMITED
Area Sales Manager (Maharashtra)
Permanent · Mumbai
EXTRAMARKS EDUCATION
Area Sales Manager- B2B Sales
Permanent · Nashik
OLIVE GREEN CONSULTING LLP
Urgently Looking For Area Sales Manager
Permanent · National Capital Region
DEEP CHAND DIALYSIS CENTRE PVT. LTD.
Immediate Joining For Area Sales Manager @ Kolkata
Permanent · Kolkata
MEDLEY PHARMACEUTICALS LTD
Area Sales Manager/ District Manager - Bhopal
Permanent · Bhopal
DREAM HOME PLASTO WARE IND
Production Manager
Permanent · Alwar
MEDLEY PHARMACEUTICALS LTD
Area Sales Manager/ District Manager - Bhopal
Permanent · Bhopal
EXTRAMARKS EDUCATION
Area Sales Manager- B2B Sales
Permanent · Nashik
TITAN BIOTECH LIMITED
Area Sales Manager
Permanent · Hyderabad
OPERA CLOTHING PRIVATE LIMITED
Production Manager For Garment Manufacturing Factory
Permanent · Daman
LEVI'S
Associate Sap Ptp Business Analyst
Permanent · Bengaluru
FEDBANK FINANCIAL SERVICES LTD
Area Sales Manager For Gold Loan - Chennai
Permanent · Chennai
DR MEDITECH SURGICAL AND DIAGNOSTICS INDIA PVT LTD
Production Executive / Production Manager (Biochemistry & Hematology
Permanent · National Capital Region
INFEXN LABORATORIES PRIVATE LIMITED
Medical Representative/ Area Sales Manager
Permanent · Navi Mumbai
ELLIOTT MOSS
IT Sales Manager
Permanent · Mumbai
Published
May 9, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Meghan Markle's Wales Bonner dress sparks search surge

Published
May 9, 2019

While interest in Britain's new Royal baby, Archie, is expected to drive sales for some babywear suppliers higher, consumer interest in his mother, Hollywood-star-turned-duchess Meghan Markle, is keeping everything she wears in the public eye. And her appearance after giving birth this week has generated a search surge.


Meghan Markle's Wales Bonner dress has proved to be a hit



Stylight, the aggregation platform for fashion and lifestyle, said that only a day after photos of Meghan and her son were released, it saw a 1,633% search increase for the Wales Bonner brand that she was wearing.

That continues a tradition stretching back decades of the clothes royal wives and girlfriends wear for engagement announcements, official visits and royal baby unveilings selling out fast.

The Stylight team has also been tracking the e-commerce sales impacts of the Duchess of Sussex’s maternity outfits in the past few months and it found that in general, the term “Meghan Markle pregnant” has been Googled eight times more than that of major royal influencer “Kate Middleton”.

It said that since the early days of her pregnancy, the Duchess (Meghan, not Kate) has been publicly photographed in 40 different clothing brands with three labels proving to be her favourites, including Canadian-founded Club Monaco, Jason Wu, and Clare Waight Keller at Givenchy (the latter seeming to be her favourite brand overall).

But other labels have benefited from the Meghan effect too. For International Women’s Day, she chose a $345 printed mini dress from British brand Reiss. After photographs of the 60s-inspired dress surfaced, Stylight saw a 25% search increase for the label the following week.

She also wears a lot of coats for official engagements and after she was spotted in a Victoria Beckham coat on Christmas Day, Stylight saw a 25% increase in “Victoria Beckham” searches that lasted until mid-January.

Her pick of Sentaler’s red coat for a trip in January also proved popular with Google Trends seeing a 100% increase in “Sentaler” searches within 24 hours of her wearing the Canadian brand and a 30% increase for “Sentaler coat.” 

And while flat shoes are a strong trend, especially for pregnant women, the Duchess has continued to wear ultra-high heels. Stylight counted 21 different shoe brands over the course of her pregnancy. Her top designer pick seems to be Colombian brand Aquazzura, followed by Manolo Blahnik and Stuart Weitzmann. She chose to wear Aquazzura’s Deneuve pumps for a Commonwealth Day (March 11) event in London and over the following days, searches for Aquazzura nearly doubled. Between March 12 and 14, Aquazzura search queries increased by 90% on Stylight.

Copyright © 2022 FashionNetwork.com All rights reserved.