Meghan Trainor to be the face of Skechers

By

Obi Anyanwu

Published
Jul 23, 2015

Skechers on Thursday announced that it is teaming up with Grammy-nominated singer and songwriter, Meghan Trainor, to have her appear in its global marketing and social media campaigns through 2017.

The global Skechers footwear marketing campaign featuring the “All About That Bass” singer will be featured across all platforms including television, print, online, outdoor and point of purchases, and it will run with Demi Lovato’s Skechers Colorful Comfort campaign.
 
“I’m very excited to work with Skechers!” exclaimed Meghan Trainor. “I’m proud to get behind a company that celebrates style and being true to yourself!”

Trainor rose to immediate stardom with her hit single “All About That Bass”, which preceded the release of her debut album, “Title”, that entered the Billboard charts at #1. The two singles that followed that album release, “Lips are Movin” and “Dear Future Husband” have been certified platinum.