Meesho expands employee-empowerment initiatives

By

Isabelle Crossley

Published
Sep 22, 2022

E-commerce business Meesho will hold a ‘Reset and Recharge’ 11-day company-wide holiday following its festive sale with the aim of empowering its employees. From October 22 to November 1, Meesho employees will be able to unplug completely from their work, the Economic Times reported. The break will follow the busy festive sale period and is designed to give employees a chance to re-energise following the business’, and Indian e-commerce’s, most important sale season of the year. 

“Building a great company culture requires one to acknowledge that work-life balance, rest and rejuvenation are key to employee satisfaction and well-being,” said Meesho’s CHRO Ashish Kumar, ET Bureau reported. “With Reset and Recharge, we continue to push the envelope and redefine conventional workplace norms. Employees can choose to decompress however they want- whether it’s spending time with near and dear ones, travelling or picking up a new hobby.”
 
Meesho has launched a number of employee initiatives in recent months including 30-week gender neutral parental leave, 30-day gender reassignment leave, a ‘boundaryless’ workplace model, and infinite wellness leave. The policies are part of Meesho’s goal of creating an empowered workforce, according to the business. 

Vidit Aatrey and Sanjeev Barnwal launched Meesho in 2015 and the business has received $1.1 billion in funding so far. The business runs a zero commission and zero penalties model to enable its sellers to retail goods at low cost and this has helped the platform penetrate more rural areas. The business is now focusing on becoming profitable through an asset-light model.