Published
Dec 3, 2021
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Meesho counts nine million women entrepreneurs on its platform

Published
Dec 3, 2021

E-commerce business Meesho has reached a total of nine million women entrepreneurs reselling goods including garments on its platform. The business aims to unlock the next billion users in Indian e-commerce. 

Meesho aims to get more rural shoppers online - Meesho- Facebook


Women entrepreneurs on the platform also experienced 2.5 times year-on-year growth in terms of orders in 2021,Meesho announced in a press release on December 2. Out of its fast-growing reseller base of nine million women, the platform counts over 60% of these entrepreneurs as coming from Tier 3 cities and beyond. 
 
The business, which describes itself as, “India’s fastest growing internet commerce platform,” aims to use its rural entrepreneurs to encourage more non-metro shoppers to start using e-commerce. Close to 600 million people in India are still not connected to the internet which represents a huge business opportunity.

“Meesho entrepreneurs are unlocking this market by influencing demand, and providing value-conscious customers access to affordable products,” said the business. 
 
The highest selling product categories on Meesho are currently apparel, personal care goods, kitchenware, and home décor. The business enables people to resell goods using their smartphone which is designed to make the platform more accessible to people without computers. 
 
“Meesho is championing socioeconomic equity, enabling more women even from the remotest regions to find financial independence, while driving access to affordable and quality products across India’s hinterlands,” said Meesho’s founder and CEO Vidit Aatrey in a press release. 

“By supporting entrepreneurship and facilitating accessibility, we are bringing more people from the grassroots online, and driving Bharat’s e-commerce growth story.”
 

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