Meesho appoints Harsh Chaudhary as CXO for monetisation

By

Maverick Martins

Published
Mar 22, 2022

E-commerce business Meesho has expanded its leadership team with the appointment of Harsh Chaudhary as chief experience officer (CXO) for monetisation.

In his new role, Chaudhary will lead the revenue generation team and be responsible for designing and executing the blueprint for monetising Meesho’s business model.

Commenting on the appointment, Vidit Aatrey, founder and CEO of Meesho in a statement said, “We are excited to welcome Harsh Chaudhary, who comes with a demonstrated history of spearheading and scaling business growth. His expertise on strategic partnerships and analytics will help take Meesho to greater heights. As we further our mission to digitize MSMEs and bring the next billion users online, monetisation will be an integral part of Meesho’s growth story.”

On his new role, Chaudhary said, “Meesho has made significant strides in shaping and transforming India's e-commerce landscape. The company’s positive growth trajectory strengthens the promise it has in store for India’s unorganized retail sector. I am thrilled to join the company in its continued efforts towards building for Bharat. I look forward to building and enhancing the company’s monetisation roadmap.”

Chaudhary is a seasoned professional and has held leadership positions with brands such as Disney+ Hotstar, Myntra and McKinsey & Company.